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Digital advertising
built for DMOs.

 

 

We are a digital media company and digital ad-tech company, providing end-to-end media solutions and marketing services for brands and agencies.

COMPANIES WE'VE WORKED WITH

WHO WE SERVE

We are a Digital Marketing and Advertising Company

Our commitment to understanding unique client needs allows us to tailor our expertise to a broad range of customers, ensuring their success and satisfaction.

 

SOLUTIONS BY INDUSTRY SECTOR

Industry Sector Expertise

Through the years, our teams have garnered significant expertise in specific industry sectors: Destination Marketing Organizations, Higher Education, Government Services, Computer Packaged Goods, Airports & Aviation, and others.

 

LATEST STATS

Our Results in Numbers

2B
+

Consumer Ad
Reach Globally

687M
+

Average Monthly Unique
Impressions Served

38
+

3rd-Party Data
Partner Integrations

750K
+

Brand Safe Sites
and Premium Ad Inventory

300K
+

Monitored or Blocked
Domains for Ad Fraud Prevention

Discover how we help marketers and agencies reach the right audiences.

BENEFITS

Why Work With Orange 142?

Our team is dedicated to delivering exceptional results, fostering collaborative partnerships, and ensuring your success.

 

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Full Service

Drive efficiency by engaging one partner to plan, execute, measure, optimize, and report on your marketing and omnichannel advertising initiatives rather than managing multiple agencies.

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Results Focused

Performance is our North Star. We understand our clients have limited budgets and need to see real business outcomes for their organizations or, in the case of agencies, the clients you serve.

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Data and Insights Driven

We provide insights at every stage of the awareness funnel: initial awareness, consideration, and conversion. Our real-time dashboards allow you to track performance, and our custom campaign reports provide strategic insight into y our audiences and the best ways to engage them. 

OUR PROCESS

How We Work With Our Customers 

We prioritize a collaborative and customer-centric approach. Our process is designed to seamlessly integrate with your needs, from initial consultation to project completion.

01

Brand Strategy

Campaign Planning, Media Flighting, Audience Targets, Geography, Key Performance Indicators.

02

Creative Asset Review

Orange 142 works collaboratively with partners to execute the best creative assets per platform and audience segment.

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03

Tracking Implementation

Google Tag Manager Access, Retargeting, Pixel Placement, Conversion Tracking.

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04

Launch Campaign

Campaign launches, Reporting, Dashboard access becomes available within one week. Live reporting dashboard is activated and shared.

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05

Optimize Performance

O142 team optimizes media campaigns towards designed KPIs. Ad exchanges, site lists and inventory are monitored for ideal performance.

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06

Analytics & Reporting

As the campaign wraps up, the O142 team will reach out with final reporting insights, and recommendations for future media programs.​

The Latest Case Studies

Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions
Case Study

Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions

Unipart celebrates its 50th anniversary by unifying five divisions, ...

Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions Orange 142
MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot
Case Study

MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot

MedicAlert achieves remarkable operational efficiency with HubSpot, ...

MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot Orange 142
NAHF syncs marketing & sales data in an innovative way to invest in housing affordability
Case Study

NAHF syncs marketing & sales data in an innovative way to invest in housing affordability

NAHF bridges the housing affordability gap by syncing marketing and ...

NAHF syncs marketing & sales data in an innovative way to invest in housing affordability Orange 142

TESTIMONIALS

What Our Clients Say  

Discover the satisfaction of our clients through their testimonials. Our customers consistently praise us for our commitment to excellence, personalized approach, and the results we deliver.

0142_Testimonials_Logo_UGA

“Our goal was to showcase the high-quality online programs offered by the University of Georgia and attract qualified leads. Strategic targeting and personalized messaging are aimed at engaging prospective students and providing them with valuable information about our diverse range of online graduate programs.”

Martha Dennis

Online Learning Marketing and Communications

0142_Testimonials_Logo_DiscoverAtlanta

“At Discover Atlanta we invest a lot of time and resources into creating content relevant to the black travel experience, so it is very important to us that we can efficiently distribute this content to the target audience. Orange 142 is able to get both reach and engagement that outperforms against our goals.”

Andrew Wilson

Executive Vice President & Chief Marketing Officer

0142_Testimonials_Logo_Dollywood

“Escalating media costs and segmented audiences are providing a challenge to all marketers. Creating co-op strategy with a variety of partners sharing the same broad objective has been incredibly helpful in Dollywood expanding its marketing base. Utilizing talents of SME firms like Orange to assist in strategy development, execution and tracking has shown to be very effective.”

Pete Owens

Vice President Marketing and Public Relations

Our Recent Blog Posts

Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions
Case Study

Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions

Unipart celebrates its 50th anniversary by unifying five divisions, ...

Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions Orange 142
MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot
Case Study

MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot

MedicAlert achieves remarkable operational efficiency with HubSpot, ...

MedicAlert Achieves ‘Astronomical’ Efficiency Gains With HubSpot Orange 142
NAHF syncs marketing & sales data in an innovative way to invest in housing affordability
Case Study

NAHF syncs marketing & sales data in an innovative way to invest in housing affordability

NAHF bridges the housing affordability gap by syncing marketing and ...

NAHF syncs marketing & sales data in an innovative way to invest in housing affordability Orange 142